There are different types and styles of hotels around the world. I often hear the term boutique in relation to hotels. So what does it really mean and why do people refer to hotels as boutiques?
To understand why people refer to hotels as "boutiques," I have explored the origins of the word to help find the true meaning.
The boutique is defined in the dictionary as a small luxury hotel offering superior service, often in a stylish location, further defining the word as being said to originate in the United States and to describe hotels that are luxurious and Unique to provide guests, used. They typically offer a more intimate and avoidable guest experience than larger hotels with less personal chains.
Although there are many variations in definition, there are a number of properties that are repeated in most definitions. These features include:
Having 100 to 150 rooms, as the word boutique indicates, these hotels are very small. The size of the hotel helps to encourage some other features such as the level of personal service.
Boutique hotels are independent or part of a small chain, so Hilton and Marriott cannot be accommodated. They also have their own independent restaurant. This is very different from traditional hotel restaurants with restaurants and serving high quality food in a unique setting, so that even locals turn to them.
Stylish and boutique hotels are often exotic in design and have a more distinctive personality. Sometimes they have a theme throughout the hotel. They are also often decorated to reflect their location, for example they may have artwork by local artists or famous food in the area.
A higher level of personalized service, they often know the names of their customers, and most of them try to use distinctive service features to differentiate themselves from larger chain hotels.
Most boutique hotels are dedicated to middle- and middle-income travelers who are in their early 20s to mid 50s.
It is believed that boutique hotels were invented in the early 1890s and the first two boutique hotels in the world opened their doors to the public in 1981: the Blacks Hotel in South Kensington, London (designed by the famous Anusha Hamal style) and Other Bedford's in Union Square, San Francisco (the first of a series of 34 boutique hotels now operating under the banner of one of the world's most prominent boutique hotel players today, the Kimpton Group).
The number of boutique hotels is only increasing as many travelers begin their search and prefer to stay in boutique hotels. They are said to be the fastest in the hospitality industry. As they do well, the larger and better known chains are all trying to build their own boutique brands.